Privacy Policy

Policy Effective Date: April 1st, 2015

This document describes how we treat personal information when you use Ace Capital Inc.‘s products and services on its website and related websites.

What is Ace Capital?

Ace Capital Inc. ("Ace Capital") operates an online financial advisor on . The Ace Capital website and all content available thereon are collectively referred to herein as the "Site". This Privacy Policy describes how Ace Capital treats personal information when you use the Site, including information you provide to us as a user ("User"). Additional rules may apply to you, as described in this Privacy Policy, if you are a User who is also a client of Ace Capital ("Client").

Personal Information

  • You become a User when you access the Site, pursuant to Ace Capital‘s Term of Use. Except as required by law or requested by regulatory authorities, Ace Capital agrees to maintain your non-public information in strict confidence.

  • Ace Capital restricts access to non-public personal information about Users to certain Ace Capital employees who require that information in order to maintain and operate the Site. Ace Capital may ask you for additional personal information, such as your name or picture, in order to provide personalized services to you. Ace Capital stores, processes, and maintains data related to you in order to provide its products and services through the Site. Ace Capital‘s uses for this data are described below.

  • When you use the Site, Ace Capital‘s servers automatically record certain information about your use of the Site. Similar to other web services, Ace Capital records information such as browsing activity, data displayed or clicked on (such as UI elements, ads, and links), and other information (such as browser type, IP address, date and time of access, cookie ID, and referrer URL). Along with cookies, Ace Capital may also use third-party tracking technology, such as Google Analytics, to record similar information regarding you and your activity on the Site.

  • Ace Capital is not intended for anyone under the age of 18. If a parent or guardian becomes aware that his or her child under the age of 18 has provided us with personally identifiable information without his or her consent, he or she should contact us at If we become aware that a child under the age of 18 has provided us with personally identifiable information, we will delete such information from our files.

Use of Information

  • Ace Capital maintains and processes your Ace Capital account and its contents to provide Ace Capital‘s products and services to you and to improve our services.

  • Ace Capital‘s servers process the information you provide to Ace Capital for various purposes, including but not limited to formatting and displaying your information, delivering related content, sharing community information, and other purposes relating to the Site.

  • If you are a Client, Ace Capital may also process information for performing trades for your account, investing activity in your account and/or calculating your portfolio performance.

  • Ace Capital may send you information related to Ace Capital services, the blog, or your account if you are a Client. If you decide at any time that you no longer wish to receive marketing communications from us, please follow the "unsubscribe" instructions provided in the communications.

Information Sharing and Onward Transfer

  • We do not sell, rent, or otherwise share your personal information with any third parties except as permitted or required by law, such as when we reasonably believe it is necessary or appropriate to investigate, prevent, or take action regarding illegal activities, suspected fraud, front running or scalping, situations involving potential threats to the physical safety of any person, or violations of our Terms of Use.

  • You understand and agree that any personal information that you provide through the Site and explicitly agree to share publicly might be made publicly available in Ace Capital‘s discretion, and that other Users may use and reproduce such. We have no control over the use by other Users of the information that you voluntarily disclose to Ace Capital for this purpose or to the public in general.

  • Ace Capital maintains physical, electronic and procedural safeguards that comply with federal standards to guard Users‘ non-public personal information.

Special Rules for the Use and Sharing of Information of Clients

  • If you wish to become a Client, we will ask you for certain information including, but not limited to- your full legal name, contact information, birth date, SSN, citizenship, investment objectives, approximate net worth, and other regulatory disclosures that may be necessary. We require such information in order to be able to provide our services to Clients in accordance with the rules of regulatory bodies such as the Securities and Exchange Commission and FINRA. You may choose not to provide such information to us, but you will not be able to become a Client.

  • We may share the information required to become a Client with our brokerage partner solely for the purpose of allowing our brokerage partner to provide services to you.

Your Choices

  • You may request deletion of personal information by emailing and providing us enough information to identify your account and prove that you are the owner of the identified account. We will endeavor to act on these deletion requests as soon as reasonably practicable. Deletions take effect when we act on them. Residual information related to your account may remain for some time on our servers. If you are a Client you may request that we remove your personal information, and we will do so as soon as reasonably practicable. However, we may retain such information, as well as any data related to your trades, in accordance with applicable laws. In no case will we share any individual trading data unless required by regulators or other government bodies.

  • You may decline to provide personal information to Ace Capital. Declining to provide personal information may disqualify you for Ace Capital services and Site features that require certain personal information.

Changes to this Policy

  • This Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent, and we expect most changes will be minor. We will post any Privacy Policy changes on this page and, if the changes are substantial, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes). Each version of this Privacy Policy will be identified at the top of the page by its effective date.

More Information

  • This document constitutes Ace Capital‘s complete Privacy Policy for Ace Capital, The Upfront Blog, and the Site.

  • If you have questions or comments about this Privacy Policy, please email us at

  • You can also contact Ace Capital by phone at 800.790.6882 or via physical mail at:

Ace Capital Inc.
134 Royal Ridge Circle
Rustburg, Virginia 24588